Blog

What is tone of voice?

What is tone of voice?

Speak in your customers’ language – and win their business! It’s not what you say, it’s the way that you say it.  When it comes to getting your message across, we all know the truth of th...

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Monopolise Your Market With a USP

Monopolise Your Market With a USP

“What would you say makes your business so special?” is the first question we ask potential clients, and the answer we invariably get is “We offer a personal service”.  If I had a pound f...

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The Logo Design Process

The Logo Design Process

What goes into creating a logo? Creating a logo is more than just slapping together a name and an image. A logo is often the first thing people will see when they are introduced to a new company or pr...

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Social Media Brief

Social Media Brief

Social media is becoming increasingly more important for businesses of all sizes, it provides a way of communicating your marketing messages and product information to hundreds of customers in one go....

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Startup Marketing Brief

Startup Marketing Brief

Marketing is essential for all businesses, but for startups it’s critical, especially in the first few years. Unless people know what you are offering, they are unlikely to buy your products, this i...

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Property Marketing Brief

Property Marketing Brief

In property marketing – Whatever the sector – there is a need for high quality marketing material. Our areas of expertise cover a wide range of property sectors including commercial, offic...

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Logo Brief

Logo Brief

A design or image-briefing template is a very useful tool. There are many different variations but most are built around the following basic elements. As you work through the brief you will find ...

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PR Brief

PR Brief

All forms of publicity are lifeblood to a business, and to neglect public relations would be to miss out on a valuable opportunity for self promotion. The particular value of public relations is that ...

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Website Health Check – System Updates

Website Health Check – System Updates

Your website lives online, this lets users access it whenever they want to from any device connected to the internet, but at the other end there will always be a web server responding to users who req...

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