Charity marketing is the process of using marketing techniques to raise awareness and donations for charitable organisations. Its objectives may vary, but typically they include increasing donations, promoting the charity’s work, and recruiting new volunteers or members. Charity marketing can be done in a variety of ways, including advertising, PR, and online campaigns. It can be difficult to measure the success of charity marketing campaigns, but there are some methods that can be used, such as tracking website traffic and social media engagement.
Charity Marketing
At Simpsons Creative, we provide a wide range of services for charities in a range of different sectors. We work with small local charities as well as large multinational charities to help them raise their profile and achieve their marketing objectives. Our services include Advertising, Branding, Social Media, Website Development and graphic design.
We have worked with charities in a wide range of sectors, from small local food banks to cancer charities with a global reach. We understand the challenges that charities face when trying to market themselves and we are here to help.
Charity Branding
Your charity’s brand is one of its most valuable assets. A strong, consistent brand will help you to raise awareness of your charity, attract donations and volunteers, and differentiate yourself from other charities. We can help you to develop a strong, recognisable brand that will make a lasting impression.
With your branding established we can help with the rollout ensuring a consistent look and feel is achieved across all your marketing materials, from your website to your social media channels and printed literature.
Case Study: Bishop’s Stortford Food Bank
A local Food Bank charity approached us and asked for a more recognisable brand. Something that would get noticed and would be easy to apply to marketing material.
Logo design
During the design process it was decided to offer variations on the logo, as well as different colourways and typeface style we felt some could have a graphic of a ‘food package’. Bright colours were used to give the brand a strong visual impact.
The strapline was from their previous logo and it needed to be integrated into all of the designs.
We provided various options for the client to consider, a few examples are shown below. Once a preferred option was chosen, we created variations of the logo, suitable for different uses. We then supplied the logo in a number of file formats for full flexibility and compatibility.
Roll out
The new brand was used as part of the new website design we created for them, as well as other marketing material. For example, the logo has been printed on a simple pop-up banner. Moving forward we will continue to support the rollout of their new logo across a range of marketing collateral.
Charity Websites
Your website is often the first point of contact between your charity and potential donors or volunteers. It’s important that your website makes a good impression and is easy to use. We can help you develop a responsive, user-friendly website that showcases your charity’s work in the best possible light.
We can tailor your website’s focus to help drive key marketing goals, such as fundraising, awareness campaigns, or brand building helping to ensure that your website is an effective marketing tool.
Charity Advertising
Advertising is a powerful marketing tool that can help to raise awareness of your charity and its work. We can develop targeted ad campaigns that reach your target audience, whether it’s potential donors, volunteers, or the general public.
We have a team of experienced copywriters who can create compelling adverts that get results. We can also provide advice on the best way to use your advertising budget to get the most out of your campaign.
Charity Social Media
Social media is a great way to connect with potential donors and supporters. We can help you to establish and grow your social media presence, reach new audiences, and engage with your target market.
We offer a full social media service, from content creation to social media advertising. We can also provide training for your team so that you can continue to grow your social media presence long after we’ve gone.
