As a supplier or service provider to other businesses, you will benefit from the specialist services we provide in business-to-business (B2B) marketing.
As you will appreciate, B2B marketing demands a more focussed, business-oriented approach than business-to-consumer (B2C) marketing, one that must bear close scrutiny by company buyers with an eye on profit margins and return on investment.
As established B2B specialists we appreciate those concerns and are well placed to develop a creative approach that accentuates the feature/benefits and competitiveness of your products and services.
We’re also aware that your first point of contact in B2B marketing is not always the final decision maker and proposals have to be referred upwards or sideways. We can help you anticipate that by preparing presentations in transferable form – like interactive PDFs – that ‘sell themselves’ to all parties that need to be consulted.
The main thrust of our business is in B2B marketing, and we conduct successful B2B campaigns for clients in all commercial sectors including property, finance, transport, manufacturing and professional services.
As a full service agency we are also equipped to bring multi-media promotion to your B2B activities, such as branding, web design (including blogs and case studies), emails, video production, social media, print and press advertising.
We bring the same breadth of expertise and creative flair to B2B as we do to B2C marketing, of particular value to clients whose activities span both sectors.
B2B marketing must be factual and convincing, but never dull. Presentation is key to motivation. And with access to our creative writing and design talents you can be sure of a stand out campaign that inspires action.