Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. Content marketing can be used to promote a wide range of products and services, and can take many different forms, such as articles, videos, infographics, and downloadable guides.
Infographics
Creating infographics is a great way to promote your content and products. By using visuals to convey information, you can make complex data more understandable, and capture the attention of your audience. Infographics are also shareable, which means they can help you reach a wider audience.
To create an effective infographic, start by deciding what message you want to communicate. Then, gather data and information that supports your message. Once you have your data, we can begin designing your infographic. When designing, we make sure to use clear visuals and easy-to-understand text.
Once your infographic is complete, share it on social media, on your website, and with other influencers in your industry/sector.
Downloadable guides
Downloadable guides are a great way to promote your content and products. They allow you to share important information in an easy to read and very accessible format, helping to reach a broad audience.
These guides can also be used to collect contact information from interested visitors which allows you to continue marketing to them even after they leave your website.
Case studies
Case studies can be a valuable tool for promoting your business. By showcasing your business’ track record and services, you can build trust with your audience and convert leads into customers.
By presenting the case studies in a sleek professional way, your message gets amplified and potential customers can see the social proof that your company is reputable and has a history of solving similar problems to what they might be experiencing.
Maps
Maps allow you to present a lot of key information in an easy-to-digest way, making them perfect for content marketing. By using a map, you can communicate data points and information in a way that is both visual and easy to understand.
Not only are maps a great way to communicate information, but they are also visually appealing and can help provide vital information. When done well they have a long shelf life, meaning your customers are likely to keep them around longer than other forms of advertising.
Interactive PDF
Interactive PDFs are a great way to engage your audience and promote your content. By using visuals and engaging content, you can capture the attention of your audience and encourage them to take action. Interactive PDFs allows us to add navigation, website links, and forms to give you much greater flexibility with your content and how you collect data.
PDFs are also easy to share, which means they can help you reach a wider audience and, being digital, they are easily updated as needed without worrying about print runs and associated costs.
