Martyn asked us to produce a brand for his new company, Augment Corporate Finance, which provides funding solutions that are appropriate for specific business needs from invoice finance to asset based lending and includes acquisition/MBI/MBO equity solutions. Augment also provides advisory services in growth strategy, M&A, and turnaround/restructure activities.
From the outset, It was important to Martyn that the brand would represent Augments key services of funding and advisory for growth, and that alongside the new branding, Martyn wanted to partner with a creative agency that would also produce/host a new website and provide corporate stationery and business cards etc.
Various logo options were produced with various icons used, along with different typefaces and colourways. The initial designs were presented, and the client really liked one of the options but felt it was not quite right. Going through a process of amends and changes we felt it would be better to ask the client to come in and sit with the designer and see the logo take shape ‘live’. After a successful meeting, his new corporate was ready for implementation.
The colour pallet was applied to both stationery and the new website. As with the logo the final changes and amends to the website were carried out ‘live’ only through Microsoft Teams online.
“I viewed a number of creative agencies in preparation as to whom I may partner with. The team at Simpsons Creative took the time to get to know me and my business proposition, taking great care to understand the individual service offerings, and the linkage between them. Throughout the project they were on hand to answer any queries I had, and were proactive and thought provoking to ensure that the project was a success.
The initial logos ideas presented helped to direct the overall feel of the logo and the meeting with the designers in the studio to fine-tune the selected logo really made a difference. I could see the changes in real-time and discuss the implications of the changes on the rollout of the logo making sure it was ideal for all use cases. I certainly feel that the logo represents Augment’s ethos of solidarity, confidence, responsiveness, and providing growth opportunities for its clients.
The team was able to work on the new website design and build alongside the development of the logo with the final logo version dropping in painlessly when ready. I appreciated the same level of detail and proactiveness with the website design, having teams meetings to review the new site and again seeing real-time changes before it was made live. The WordPress training given was excellent and very useful as it allows me to update the content myself as when required, although, Simpsons Creative will undertake such activity for you if you require.”
Martyn Burke, Managing Director