The new year is upon us, and as we say goodbye to 2019 and hello to 2020 and a new decade, now is the time for a fresh start. It may involve a New Year’s resolution or new goals, but this can also include a new rebrand. The beginning of the year is the perfect time to give your brand a refresh. As we all know many factors go into rebranding these can seem overwhelming. That is where the team here at Simpsons Creative are ready to help with all your rebranding needs.
To start with a rebrand is not just a logo change. It can ultimately help a company to establish themselves as the brand leader. All aspects of a logo including the design, colours, tagline, etc can influence how a brand is perceived. If you are considering a rebrand, here are a few questions to ask before beginning the process:
• Are you looking to revamp your entire brand?
• Will you continue with the same colour scheme?
• What marketing materials will you need to update for your new branding?
When updating branding this can be something as simple as making changes to your logo to reflect your developing company or a brand-new logo. Many companies will update an existing logo by giving the logo a modern look but still maintains the brand identity. Additional updates to a rebrand include a new font, adding a tagline to an existing logo, or updating a mission statement. All these changes will help you to connect with your audience and where you will also be able to reach potential new customers.
Colour can say a lot about the message that a brand is trying to send, specific colours are said to grab your attention but also your senses. Ever notice how many fast food signs are red, yellow or both? Red is associated with triggering hunger while also attracting attention. Yellow is said to trigger happiness. There are some great articles on the psychology of colour in brands if you are looking to update your brand.
It is essential to understand which materials will need updating when making any changes. Significant items to consider include outdoor building and vehicle signage, surroundings and office space, literature, promotional items and your website. As any changes that are made to a brand must be made across all marketing materials as they are viewed by clients daily, so these items should be a top priority. Literature and promotional products are items which both clients and prospects can receive. It is imperative that once the update is made that all literature and promotional items reflect the new branding.
Your company’s website should be a visual representation of the brand. It is important to update your website promptly to reflect any changes that represent the brand. Imagine walking into Tesco and being given a bag with their old logo on – first impressions, they don’t have enough money to supply the correct marketing materials within their company. A brand is your personality and should be consistent across everything from business cards to your website and with everyone you meet. Create a brand that is so superior to your industry that potential clients wouldn’t even consider going elsewhere.
If you have not already got a set of brand guidelines a rebrand now is the perfect opportunity to develop a set of brand guidelines. Establishing guidelines is important to ensure that your logo, fonts and colours are used properly and consistently across all your marketing activity from press advertising to social media. The brand guidelines should outline your logo specifications, fonts and typestyles, colours and all other relevant information. Once developed the brand guidelines can then be distributed to suppliers you work with for various printed items. This is something we supply to all our clients so if later down the line you would like further marketing materials you can keep branding the same.
We know there are quite a few factors involved in a rebrand. It can be difficult to make all updates at once, so it is important to plan accordingly to phase out old branded materials. After being in business for 30+ years our experienced team has helped many companies and businesses with their rebrands, as well as our own.
Allow our team to help your company and make the process seamless. Contact us today to arrange your meeting to rebrand your business.