Animated posts on your social media accounts can be a great way to stand out from the rest of the content that users are bombarded with on a daily basis. Not only will your posts be eye-catching, you can also use animation to communicate your message more effectively.
There are a few things to keep in mind if you’re thinking about using animation for your social media posts. First, make sure that the animation is relevant to the content of your post. Don’t just add animation for the sake of it – users will see right through that. Second, keep your animations short and sweet. No one wants to watch a long, drawn-out animated post. And lastly, make sure that the animation doesn’t distract from the message itself.
If you keep these tips in mind, using animation for your social media posts can be a great way to grab attention and ensure the message you deliver is impactful.
Animated social media posts are more eye-catching and engaging than static posts
In the age of social media, it is more important than ever to make your posts stand out from the crowd. With so much content being published every day, it can be difficult to grab attention. One way to do this is by using animation in your social media posts. The animation will help to capture attention and the additional ‘space’ it offers will allow you to begin with punchy headings and follow up with additional information as needed.
Animation can also be used to communicate your message more effectively. Symbolism and metaphor are often lost in translation when communicated through text alone.
They can help you stand out from the competition
Being seen to be ‘on trend’ and modern is a good way of keeping up with, or getting ahead of, the competition; and using animation in your social media posts is an effective way to do this. Show you are keeping up with the latest trends and technologies, and it will tell users that you are a forward-thinking and modern company. It can be used to add an element of fun.
Using animation in creative ways can also help you to get more key points across to your followers. For example, you could include multiple views of a product or highlight key features. Giving more information than your competitors using static images.
They can help you communicate your brand’s message more effectively
Simple animation can be used to communicate your brand’s message more effectively, by helping you to tell a story and create an emotional connection with your followers. Storytelling is a powerful tool that can be used to engage and connect with your audience on an emotional level. When done well, it can form a strong bond that helps to create and build on brand loyalty.
They can be used to promote products or services
Additional views of the product, messages, promotions and service details can be incorporated into the animation helping you to boost conversions. By splitting up these details into quick and easy to digest snippets you can communicate the information to potential customers more effectively; giving the user what they want, when they want it.
Take away
So, there are a few things to keep in mind if you’re thinking about using animation for your social media posts. Just make sure that the animation is relevant to the content of your post, that it’s short and sweet, and that it doesn’t distract from the rest of the content. If you keep these things in mind, animated social media posts can be a great tool for you and your business.
