A professional brand strategy will strengthen your other marketing activities, reaching a wider audience. It will give your brand a voice and build customer recognition, helping to improve your brand’s authority in your industry. All of these will not only help drive and grow business but also set you apart from your competitors.
What is branding?
Branding/brand development covers a range of services all focused on developing and promoting an image of your business, this includes elements such as the logo, typeface and corporate style and also covers the more subtle elements such as the tone of your copywriting and how you respond to customers via social media and other marketing platforms.
At Simpsons Creative we believe your brand is your biggest asset, it represents you, your company identity and your services. Your brand will be the first thing potential customers interact with and it will give them a first impression, Simpsons aim to make this a positive and lasting one.
The benefits of strong brand development
Developing a strong brand will have several positive impacts on your business but the biggest benefit will be that customers are more likely to remember you. Consumers place value and recognition in a strong brand, it’s what sets you apart from your competitors, builds brand loyalty and attracts new customers.
Successful branding lets your customers identify with your brand which in turn means they are building loyalty to your business and your products and services. This brand loyalty will give your business a competitive edge with your customers acting as brand ambassadors helping to spread your brand, marketing messages to a wider audience.
Established brands can also benefit when it comes to linking or launching new products and services, a properly implemented brand strategy will be able to successfully introduce these into an existing plan. There are also cost savings to be made as you already have an established brand and customer base on which to build.
Smart branding will also enable you to take full advantage of digital marketing, giving you the edge when it comes to your website, social media, online marketing activities and more.
Branding that is built to last will make you stand out from the crowd and will help to reinforce your position as the industry leader in your local area, region or indeed nationally.
How we can help
We have extensive experience in developing brands for a wide range of businesses, this includes guiding local startups through their first steps in branding, as well as taking national brands to new levels.
Whether you are looking to develop your brand strategy from scratch or refresh an existing brand we have the skills and experience to help.
Before we start getting creative, our account handlers will spend time getting to know you, your business and your products or services, giving them an understanding of your business, its image and where you want to position your brand. We will then work with you to put a plan in place for your brand development. Your account handler will be with you every step of the way as we progress, bringing in the expertise from our team of in-house creative professionals when needed.
Our team covers a range of disciplines from the creative sector, including design, copywriting, photography and content creation to digital which includes not only websites but also social media and digital marketing material.
At Simpsons Creative we strive to ensure that you have a strong successful brand which sends out the right message – across your adverts, your website, your direct marketing and social media streams. Anywhere you want to persuade, influence and win new customers while keeping the loyalty of your existing customers.
