Reviews are something that could easily make or break a company. All your hard work and dedication over the years is in the hands of someone else, so you must make a good impression.
Here’s what you can do to be sure your business gets the good reviews it deserves and tips for handling those negative ones.
Transparency is Key
As Google ranks websites in order of their reviews, so they are essential to your company. With so many new websites popping up online, such as Yelp, Trip Advisor and Trust Pilot. It’s easy for millions of people to use these sites to leave reviews and influence purchase and customer loyalty.
As many as 92% of customers read reviews before making an online purchase. With increased business visibility due to social media, you must make sure that the impact you make on your customers is as transparent as possible.
Positive reviews can turn interested consumers into customers. A study found that 72% of consumers say that a positive review improves the trustworthiness of a business. Based on this information, it’s clear to see that positive feedback can bring customers to your business ready and willing to buy.
How to Manage your Online Feedback
It’s imperative, to be honest when you’re managing your reviews online. Removing poor feedback is not only dishonourable, but it’s also far more visible than you think. If you do receive a negative review, always acknowledge the comment and offer to fix the issue, the same way you would in person. Consumers will see how attentive you are to the reviewer’s complaints, and you may be able to change their view of your business.
You’ve probably been to a restaurant or shop in which they ask you to leave a review online to receive 10% off on your next visit. This is because good reviews welcome new and repeat business. Consider doing the same for your business. Urging customers to leave online reviews can bring more business your way. It may be just what you needed to do to boost your business to the next level of success.
More than Meets the Eye for Organic Search
Product and service reviews are SEO rich. Meaning that customers who are actively reviewing your products or services are generating fresh, relevant content for your business day after day. This will help increase your search engine results and drive potential customers to your website. So, make sure to invite your clients to leave reviews and make sure to answer to the reviews you receive. Even if you don’t have the time to answer to all the reviews your business receives, at least take the time to answer to those that invested time and effort in writing a detailed review.
Read our reviews on Trust Pilot or leave us a review on Google. http://ow.ly/bZ1N50w8Fg9