1. Parallax Scrolling
Parallax scrolling is a new and innovative way for users to scroll through your website, creating a 3D experience, enabling websites to look more dynamic and stylish. You may have seen this in videos and adverts in recent months, but one of the first big companies to use parallax scrolling within their website was Selfridges. More and more online retailers are likely to adopt this form of scrolling in the next year as it is a fantastic way to showcase offers, deals and products in a visually impressive way! At Simpsons we have been using this technique in commercial videos for large organisation presentations, and as part of web banners for company websites. Watch out for this in the next few months!
2. Simplified Navigation
As websites have developed over the years, more and more features have been added and become ‘standard’. However we are expecting to see a shift over the next 12 months; websites are likely to become ‘de-cluttered’ with navigation slimmed down and simplified, menu bars removed or hidden by the now easily identifiable, three lines. While this may not suit all organisations and their websites, look out for the new, modern and design savvy websites to feature this ‘lite’ navigation style very soon.
3. Live Chat
More and more websites feature live chat applications on their websites these days, and it has definitely become the ‘go-to’ tool for many people wanting to purchase a product or service, or looking for customer help. It is no wonder then, that we are likely to expect a widespread use of Live Chat services over the next year. It has now become so sophisticated that many small companies, who do not have the resources to provide a call centre are using live chat applications like ‘Olark’ as it works just like Facebook Messenger or WhatsApp where a message can come through on your phone anywhere in the world, and you can respond immediately, even if you are nowhere near the office.
With Apple’s latest iMessage update we saw the introduction of GIFs within the app. This has definitely influenced the trend for more websites to feature GIF’s in various ways. The trick with GIFs is definitely not to overuse them, and to know when to put them in, as they can easily make a website look tacky if used excessively. But they are so easy to create and can be a fun and entertaining way to engage with your audience. They won’t suit all companies or individuals but we can expect to see more people using them this year in even more innovative ways.
5. Bigger Typography
In 2017 we anticipate to see a shift towards bigger and bolder typography. Mix this with cleaner and simpler navigation, and a focus on strong imagery, bigger typography draws and retains the audiences attention whilst looking sleek and stylish. You will see this feature across a number of new websites this year, with beautiful results! Take a look at how we have used bold typography in some of our recent work.
What do you think will be one of 2017’s web design trends?