Is SEO worth it for small businesses?

HOW SEO WORKS

Search Engine Optimisation (SEO) is when changes happen to the design of a website to improve the quality and quantity of website traffic to a website or a web page from search engines. SEO marketers use three main strategies and SEO tips to improve a website’s ranking.

TECHNICAL SEO 

Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines and how to optimise this for both users and Google’s use. Core elements of Technical SEO include crawling, indexing, rendering, and website architecture. The goal is to improve organic rankings. 

To increase your chance of organic ranking, you need to fix:

  • Broken links that lead to error pages
  • Link building throughout your website (internal links)
  • Fast page load speeds

If your page speed takes too long to load, Google won’t rank you as high. To improve your load speed, look at the content needed to load your website, such as videos and images.

To improve the page speed, if the website hosts several videos, these can be embedded through social media links and players like YouTube to free space on the website. 

Google Spider is also known as a crawler. A crawler is a program/algorithm designed by search engines to crawl and track websites and web pages as a way of indexing. 

So, how do you improve your SEO on Google? Here are some tips that will help:

  • Let Google see your page the same way users do
  • Create unique, accurate page titles
  • Create good titles and snippets in search results
  • Use the description meta tag
  • Use heading tags to emphasise important text
  • Add structured data markup

Done successfully, you will be a relevant search for potential customers – your business will appear on Google.

CONTENT PAGE SEO

The next component of SEO concentrates on the content of the site and the way Google crawls and indexes this information.

With SEO, the content is made relevant to the topic by using keywords identified by Google so the website can rank for that specific topic. When selecting keywords, businesses should see what the most popular keywords for their industry are.

Once you have collated your keywords, these should be distributed throughout the site and linked to their relevant resources. These will improve user experience and ensure the user gets their query answered.

Case studies are a huge benefit for any business. With the proper keyword research used, you will only highlight the services you offer and gain more traffic to a wider audience searching for those marketing services.

DOMAIN AUTHORITY SEO

Domain Authority (DA) is a search engine ranking score that predicts how a website will rank in search engine result pages (SERPs). DA scores range from one to 100.

The aim with DA isn’t to get a score of 100 as only Facebook (100), Amazon (96) and Wikipedia (86) are able to reach those heights. Instead, take your competitor and try to widen the margin between you.

The authority of a website is how trusted it is by Google as a provider of information. If the other elements of SEO are correct, the authority will naturally increase as the website will be working efficiently as users are satisfied with the website and service. SEO can also be used to build this authority by placing high-quality backlinks within the content of the website.

These are links from other trusted websites in the body of their content that link back to another business’s page. As Google trusts the site, it also sees the linked site as trustworthy, therefore improving the authority score.

If you are looking to increase your website traffic from Google and other search engines, then look no further than Simpsons Creative.

We offer a FREE consultation where we look at what is needed to increase your website traffic. Get in touch with our SEO experts today!

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