Brand leaders looking to build their brand came from all over the UK to hear Richard Taylor, MD of Simpsons Creative, speak on the ‘Power of Brand’ at a national conference organised by Impamark at the Crown Plaza Resort, Five Lakes, this April.
He appeared alongside three other leading industry speakers including Gordon Glenister, Director General of the BPMA, Lawrence Angelow, MD of the Advantage Group, and Lucy McKechnie of Voice Communications, who were applauded for their inspirational and informative presentations.
“I found it useful and inspiring … you speakers were all excellent and very interesting too” said Adrian Simpson of Redwings Horse Sanctuary. “It was a pleasure to be part of a great, well organised event” added Leanne Wilson-Keats of Clipper Gifts, just two of the 35 leading suppliers and 50 clients who attended the event.
Richard intrigued his audience by revealing there are only three brand strategies: the ‘Snow White’, where the perfect image reflects the reality; the ‘Dorian Gray’, where spin conceals the unsavoury truth; and the ‘Cinderella’, where the client is hiding their light under a bushel.
More importantly, he revealed how to achieve and maintain ‘Snow White’ status. Those who want to know the secret should apply to Simpsons!