The Client
Established in 1977, Pexhurst is a London based property company specialising in award-winning fit-outs and refurbishment of offices, warehouses and public service buildings in the educational and healthcare sectors. A comprehensive portfolio of award-winning work has given Pexhurst an impressive 100% recommendation rating by their loyal customers.
As a complete solution provider, Pexhurst offers clients a turnkey service from design and project management to construction and completion. Their impressive client roster and the multi-million-pound projects they have undertaken for them is a testament to Pexhurst’s reputation for quality refurbishments.
The Brief
Pexhurst is a long-standing client of ours. Their first brief to us was to review their presentation/pitch material and create a design to match the high standard of the company’s offering. Our creative team were able to solve this problem with a two-fold solution. First, to improve the look and quality of the documents so as to reinforce the status of Pexhurst as a market leader. Secondly, to do it in such a way that future presentations could be prepared in-house.
Further down the line, Pexhurst came back to us asking for help with their website. They were looking for a modern design that would bring them up to speed within their industry, as their old website was poorly built and difficult to maintain and update. The website needed to be fully responsive and feature a content management system (CMS) to allow the client to update the content themselves. The client also wanted an interactive map highlighting the locations of all their latest projects.
The Solution
We looked at many options, and all agreed the best route forward would be to design a new website that would stand the test of time. We made sure it could easily be edited and updated by ourselves and the client. When rebuilding the website, we made sure it was flexible and future proof, so extra features could be added further later without rebuilding the website again.
The website also features a client portal that hosts information on the projects they are undertaking. As a password-protected portal, it will only allow access to certain people. It can give access to specific content, so not all users will have access to everything. It is a great feature that allows managers to apportion separate projects and tasks to different team members.
As well as their website rebuild, we recommended using email marketing as an effective way to reach their audience digitally, in addition to their social media. Email marketing is a great tool to promote your business to key people who have already shown an interest in your company.
We were able to design three different templates, for Newsletters, Charity Support and Company Events. As part of their package, we design, build and schedule all their emailers on an ongoing basis.
The Results
The client is delighted with the results and says, “Our new website has exceeded all expectations. We feel that the usability and specialist features to the website especially the client portal area will enhance user experience and increase traffic to our website. We thoroughly enjoyed working with the Simpsons team, it was collaborative and a clear brief at the start with ongoing communication throughout ensured the project was a success.”
We also created Word Templates for the client that they could easily edit and put together in a project presentation. We produced two kinds of format: ready formatted templates for regularly repeated details and editable templates for specific data that staff could amend. Both documents can be saved in PDF format, giving them versatility and allowing them to be showcased either digitally or printed.
The site was rebuilt in its entirety and populated with an impressive variety of case studies. These were colour-coded to separate and identify the sectors in which the client operates: warehouse/industrial, office refurbishment, higher education and specialist projects. Other improvements included subtle animation to encourage visitors to explore the site and a content management system (CMS) which allows Pexhurst to update the content themselves.
