Oliveti design and build outdoor kitchens that have been engineered from the ground up to meet their fundamental tenets of Strength, Utility and Beauty. With decades of experience in commercial catering design and fit outs, the client wanted to expand their offering to include the home consumer with a modular outdoor kitchen range.
After an unsatisfactory experience with another design agency the client, based in Braintree Essex, wanted to work with a local agency, have smooth communication and face to face meetings when necessary. Located in Bishop’s Stortford and with a proven track record Simpsons Creative was the ideal partner to get this new brand off to a flying start.
This new direction required new branding, reflecting the product quality, simplicity, and with consumer appeal. Oliveti approached us for help creating a brand identity that could easily be rolled out over their products, as well as their marketing collateral, and to help them establish themselves as a high-quality, premium product, in the outdoor kitchen market.
Alongside the new branding, a website was needed to help maximise the reach of the new brand. This is to act as a hub for more detailed product information, helping to streamline the marking effort by directing consumers to the website for full details. The website would need to grow with the product range so needed to be flexible and easy to update by the client and allow for expansion later with the option of an ecommerce offer.
We reviewed the product and understood that this was a unique solution in the marketplace allowing for modularity, strength and beauty, as well as practicality. The product itself is made from high-quality materials such as stainless steel and can feature Dekton worktops.
We worked closely with the client to establish the brand name and style which truly reflects their strengths and informs the brand positioning. Oliveti now has a new brand which has been applied across their product, website, sales collateral and much more. The new direction not only helped the client to position their product in the market but start to appeal to a much wider audience.
While working on the basic logo design we factored in the required uses across all the marketing collateral, so we could move the brand forward with the confidence. At the same time tailoring the logo to the exact requirements of the client.
The new website was designed and built to be flexible and easy to update, and the product pages were designed to act as a hub for more detailed information helping to reduce the need for printed materials. By using a WordPress CMS the client can update the content of the website directly, it also gives the website the flexibility to evolve with the new brand adding features as it grows.
Fully responsive, the website helps visitors easily navigate the site to find out more about the client and their products. The brand image was reinforced with the use of high-quality product photography throughout helping to establish the brands premium product offering.
Full WordPress training was undertaken at our office, in Bishop’s Stortford, with the client continuing to enjoy ongoing help, support and additional training as required.
To help showcase the brand on location we have designed and produced banner ups and POS displays that will be used on the retailers showroom floor, alongside example units from the Oliveti range, to help sell the product and reinforce the premium feel of the brand.
Olivetti’s new business cards helped to reinforce the new branding and act as a leave-behind for potential customers, they are also used with retailers helping to direct customers to the website for more information. Printed in full colour with matt lamination and spot UV, they look good, and feel even better.
About Simpsons Creative
Simpsons Creative is an award-winning creative agency based in Bishop’s Stortford, Hertfordshire. We specialise in advertising, branding, design for print, web design & development and digital marketing of all kinds. Our clients are based in the UK and across Europe and we pride ourselves on providing a personalised service tailored to each client’s individual needs.
If you would like to find out more about how we can help you with your next project, please get in touch.
As a technophobe, finding a suitable web designer for this new website project felt like learning a foreign language.Maria Rocker
I fell upon Simpsons Creative, following a disastrous initial consultation with a web designer who clearly didn’t understand our requirements. Simpsons took the lead, asking appropriate questions and sending support ‘how to’ literature to assist, making the task easy for a novice. I found all the staff to be most helpful and above all, knowledgeable.
I would highly recommend Simpsons. Richard has the creative flare, Alex knows everything there is to know about websites and how to maximise the traffic, while Chris can take care of all the design and printing requirements. I am sure the team extends beyond my experience, however, those I needed at the time took care of me with professionalism and expertise; and all at competitive prices.
Highly recommend their services.