Cambridge Biomedical Cluster
The Cambridge Biomedical Cluster is a world-leading cluster of biomedical companies and research institutes, located in Cambridge, UK.
The Cluster is internationally recognised as a centre of excellence for biomedical research and development and is home to some of the world’s leading universities, hospitals and research institutes.
Authored by Jeanette Walker of letscellit.com, the Cambridge Biomedical Cluster Report 2022 is a detailed study of the companies in the Cluster with an accompanying map plotting the location of the companies within a 20-mile radius of Cambridge city centre.
The Biomedical Cluster Report
Our Studio Manager, Chris, worked closely with Jeanette throughout the process to design the 84-page cluster report. The design focused on making the vast amount of information as easy to digest as possible with infographic-style charts to break down clearly the data and clear concise points of interest highlighted. The report has been created in a digital format to allow the information to be updated regularly and as needed to keep the report’s details as current as possible. A digital format also aids in distribution, with the report being accessible from the letscellit.com website, it also reduces the carbon footprint of the project, as the original report and subsequent updates will not be printed.
“It has been a pleasure to work with Jeanette and be involved in such an important piece of research. We have worked closely with Jeanette for years now and always enjoy the challenging projects.” Chris Sale – Studio Manager, Simpsons Creative.
Cambridge Biomedical Medical Campus Map
In addition to the report, we designed and produced a map of the companies in the cluster which can be downloaded from the letscellit.com website.
The map was designed to cater for both digital use while also being suitable for print. With the final version complete, we worked with our print network to source a high-quality environmentally responsible print solution.
We also designed and built a bespoke WordPress website for Letscellit.com. This allowed us to embed the map for users to explore as well as help distribute the report.
We have designed the website with a focus on ease of use, both for the end-user and for Jeanette to be able to update herself. We used WordPress to allow for visual content creation, this makes creating and editing content much simpler than working with code.
The website is fully responsive and looks great on all devices from mobile to desktop and has a directory search feature built-in ready to go live when the database is complete.