The Client
Jill Taylor Consulting is a UK-based training and consultancy business specialising in food safety, HACCP, and allergen awareness. With over two decades of experience and a strong reputation in the North East, Jill wanted a new website that reflected her professionalism, explained her services clearly, and helped potential clients connect with her expertise.
The Challenge
Although Jill had a wealth of experience and an impressive track record, as a long-term client she trusted us to help elevate her digital presence to the same standard as her reputation. She needed:
- A professional, modern website that would build trust with potential clients
- Clear communication of services, including training courses and consultancy
- A space to highlight success stories and demonstrate credibility
- An easy way for clients to enquire or book
- A platform that could grow with the business over time
Our goal was to create a site that felt approachable, professional, and aligned with Jill’s brand values.
Our Approach
We began by working closely with Jill to understand her business, her audience, and the unique selling points that set her apart. From there, we mapped out the website structure, focusing on a user journey that made it simple to:
- Understand what services are on offer
- See Jill’s credentials and experience
- View real-world case studies and outcomes
- Get in touch quickly and easily
Our design choices reflected Jill’s brand personality — professional but approachable, clear and confident without being overwhelming.
The Solution
We designed and developed a bespoke WordPress website with the following features, ensuring that our custom-built approach delivered far more value than an off-the-shelf template or DIY solution. Unlike many generic WordPress builds, our sites are crafted from the ground up to suit each client’s unique needs, providing faster load times, enhanced security, and intuitive content management that scales with your business. By leveraging WordPress as a flexible framework, we combine the reliability and familiarity of the world’s most popular CMS with tailored design and functionality that truly sets our clients apart.
- Responsive design ensuring a seamless experience across desktop, tablet, and mobile
- Service pages that clearly outline each training and consultancy offer, with structured layouts and clear calls to action
- Case studies and success stories to demonstrate impact and build trust
- Contact forms and clear calls to action are placed strategically throughout the site to encourage enquiries
- Optimised site structure and SEO foundations to improve search visibility
- Scalable design, ready to add resources, blog posts, or additional features in the future
The visual style was deliberately clean, with a calm colour palette and professional typography to reflect trust, reliability, and clarity — the same qualities Jill brings to her clients.
As part of the project delivery, we made sure the go-live process was completely seamless. From hosting and domain setup through to configuring professional email accounts, every technical detail was handled on Jill’s behalf. This meant there was no disruption, no downtime, and no complicated setup for her to manage. On launch day, the website was live, the email service was running smoothly, and Jill had the peace of mind that everything was working exactly as it should — leaving her free to focus on her clients and business.
The Outcome
The launch of the new website gave Jill Taylor Consulting a strong, professional digital presence that matched the quality of her work. Since launch, the website has:
- Improved credibility and first impressions with new clients
- Provided a clear showcase of services, making it easier for prospects to understand and enquire
- Created a future-ready platform to support business growth and new opportunities
Most importantly, the website has become a tool that reflects Jill’s reputation and makes it simple for businesses across the North East to discover and connect with her consultancy.
Feedback
Simpsons Creative have a great team. Their design and management of my website fits my business requirements perfectly and if I have any questions or issues they are always quick and efficient in their response. I often get complimented on the business cards they designed for me as they have a different look to them and stand out from the norm – bit like the team at Simpsons!
Jill Taylor
