Award winning exhibition design for Arborflight!
ArborFlight specialises in the acquisition, processing and analysis of high-resolution imagery acquired from satellites, fixed-wing planes, helicopters and UAVs for sustainable vegetation management. Arborflights services also include analysing the data to provide meaningful & useful information, they are specialists in the field of Tree & Vegetation Management.
Simpsons Creative have worked closely with Arborflight since its creation and we have worked on a wide range of projects over the years from their branding to website and marketing collateral.
Exhibition Material
Arborflight needed new marketing material for a series of exhibitions and show events, and rather than producing just another large, bespoke stand, they required the flexibility of something more versatile, that could be used at events and shows of any size and were easy to transport and set up.
For this project to have maximum impact the assets needed to each have a strong brand identity and work as a collective across the whole of the mix, but also be able to stand alone if required. Also, the addition of future marketing material was considered in the approach/design, so it could be rolled out when needed.
Pull Up Banners
Working with the client we looked at several options and determined that pull-up displays (also known as ‘pull up banners’ or ‘pop up banners’ would be perfect for this, and have ongoing value, as they can be used pretty much anywhere to promote the company and its services.
We designed a series of stunning pull-up displays that showcased Arborflight’s expertise and services in an eye-catching and informative manner. These display stands were designed to be easily transportable and quick to set up, making them the perfect marketing tool for trade shows and exhibitions.
Leaflets
As well as the pull up displays the client wanted marketing collateral that they could quickly and easily hand out to people at the exhibitions. We created a new A4 leaflet design that was informative, visually appealing, and easy to read. The leaflets highlighted Arborflight’s services and expertise, while also providing valuable information about the benefits of using their services for sustainable vegetation management.
We arranged the production of these leaflets alongside the banner ups so that Arboflight had everything ready for the first exhibition, as part of the print production our studio manager Chris Sale reviewed print proofs and adjusted the design to ensure the best representation of the assets.
Presentation
Part of the exhibition display required an on-screen presentation to be created to aid with the understanding of Arborflights services. We worked with the client to establish both the equipment available now, and their future needs to apply the best solution. The end result was the creation of an animated PowerPoint presentation that took the existing technical content, video and messaging and recreated it in line with the overall Arbflight branding.
This PPT template was created to highlight the key services in a visual way to showcase their services, and how their findings/results were presented to their clients. This presentation was also to be used and adapted for presenting individual project results to clients, and as a means of pitching to prospective clients. A series of PowerPoint slides were produced, contained in the ‘Master’ slide deck, and Arborflight can simply use the appropriate slides to create their own bespoke presentations and easily update the information.
