Social media marketing is all about engaging the audience you currently have. It’s not always about the views or reach, but more about how many people are taking action once they see your posts.
In this blog, we want to share some great ways to help you increase your Instagram Stories engagement.
With the majority of users using their phone without sound while watching Instagram Stories a simple, yet clever thing to do to increase engagement is to add captions.
Don’t just being a talking head in your video, take some time to write captions of what you’re saying to maximize your audience’s response.
Instagram Stories stickers are a fun element that will make your Stories more interactive. There are loads of sticker that can help you to boost your brands engagement. Starting with…
They’re pretty much what they say they are – a sticker that allows you to ask questions to your audience. They have some exclusive benefits, when you repost the question submitted, the person who asked gets a notification that their question has been answered (giving them an automatic view of your story).
An example where you’d use the question sticker:
– To ask your audience to ask you about a particular subject
– An FAQ session, where you can answer their questions
– What they’d like to see from you next
People love polls! Poll stickers are great for getting to know your audience’s preferences and allows them to help you make decisions in your business (like what the special should be this week), or to just provide general feedback.
One of the things we like most about a poll sticker is that it gives you access to a list of people who’ve interacted with your poll. With this information, you can send them a direct message to continue the conversation and increase your engagement with users.
Although the question and poll stickers are amongst the most popular, they aren’t the only ones on offer. Instagram is constantly adding new features all the time to improve engagement. Location stickers are great if you want to appear in relevant regional searches and adding hashtags to your Stories will also help you get in front of more eyes. But most importantly don’t forget to check out our very own stickers by searching ‘simpsonscreative’ in the search bar.
GET BEHIND THE CAMERA
The easiest way to improve your Instagram Stories engagement is to show your face! It shows your audience who they are communicating with and put a face to the content. Make sure you don’t talk like you would to your friends, give them something with substance, tell a story, one with a beginning, a middle, and an end.
I know it’s so easy to just throw a photo up (guilty!) but giving your audience a little context will make the experience all the better for them.
Sometimes you just need to be blunt and tell people what you want them to do. But how does this relate to Instagram Stories I hear you ask! Well, you can use relevant prompts to increase time spent on your story or retain viewership through a multiple tile story. Here’s how:
Hold to Read
When adding longer messages to your Stories prompt viewers to “hold to read” the full content. This will indicate that that action is needed to fully engage with the Story.
Tap for More
Start your Instagram Story with a tile that asks a question “Have you got your social media calendar for March sorted?” and add “Tap for more” after the question. The next tile (or few tiles) can be videos of you giving information, static images of the relevant info and a swipe up link to direct them to the source of information.
Get Ready To
The “get ready to” prompt can create anticipation and excitement, and help you set the tone for what’s coming next. You can prepare your audience to take a screenshot of the next slide, turn their screens horizontally, or even just simply turn their sound on.
MAKE YOUR STORIES ‘SCREENSHOTABLE’
Screenshot Stories can be a great interactive option. What do I mean by screenshotable? Screenshotable is where you offer content that will make your user want to screenshot it for future use. You can offer several things for your audience to “Get ready to screenshot”. Here are some of our examples:
An easy classic. Wallpapers are a great way to add value and give a little something to your audience. It could be a simple quote or a detailed infographic. Just make sure that you’re creative, show personality, and reinforce branding or brand values.
Fill in the Blanks
Looking for something more light-hearted for engagement. Fill in the blanks is a fun way on Instagram Stories. You can make them simply for entertainment, or to gain further insight into your audience (similar to a survey) which you can then use to create products, services, or content. Don’t forget to brand your fill in the blank tiles, and to ask followers to tag you in their stories when they post them or send them to you via DM so you can collect answers.
Tips and Tricks
Give away snippets of knowledge for free. Not only will it be relevant to your audience, but it will also leave them wanting more. If you make is a regular content on your Instagram Stories, you will build an audience that is willing to engage.
DM FOR DOWNLOAD
Social media marketing is all about generating engagement and getting your current audience to talk to you. Linking to our previous point about giving away knowledge for free, you can also do this through DM us for download. Your download could be a marketing calendar or an e-book, either way, make sure it is packed with knowledge and branded to your branding.