In the digital world of LinkedIn and business social media accounts, you may be questioning the relevance of a physical business card. And while you could provide someone with your contact details over email, there is something positive and not to mention professional about handing over a business card after a successful meeting.
Some of the greats like Steve Jobs, Mark Zuckerberg, and even Barack Obama kept business cards close by at all times, to make a memorable first impression.
To help you make that vital first impression, we’re sharing five simple steps to follow when designing a business card.
Information
The first thing to think about when designing your business card is the essential information that must appear. This will include:
- Your name – The goal of a business card is to be remembered. You want to make your name visible and easy to read.
- Your company – It’s important that your potential client clearly remembers the service or product you provide. Therefore, you must display the company you work for in your design.
- Your contact information – Another essential piece of information to provide is your contact details. This can be the best contact phone number for you or your email address or both.
Visual Hierarchy
Visual hierarchy refers to organising your information from most important to not quite so important. This can be done with the use of font size, colour, and placement of your information on your business card. When considering the visual hierarchy, it’s important to think about the information you want to highlight most and then work backwards from there.
Add Personality
Now you’ve got the basics sorted, you can start to add your personality within the design. If you work for a business, this often means incorporating brand colours, fonts, and logo design. However, if you work for yourself or a new start-up business, you can use the principles of colour psychology to think about the type of mood and feeling you want your business card to communicate.
Be Current
Just because the business card is one of the oldest forms of marketing, it doesn’t mean you can’t be relevant and modern with it. If your company has a strong web presence through social media, this can easily be incorporated into the back of your business card by using social media icons or handles. You will be able to attract a wider audience that will have an informed view of your business, before even making contact. This is where you must ensure your social media channels are current and updated.
Special Finish
If you want to leave a great lasting impression, we find an instant way to add a bit of va-va-voom to your business card is to use a special finish.
Special finishes include the likes of foil blocking, spot-UV and metallic inks, but bear in mind these can increase your costs. What they do offer, is the chance to make your business card more substantial, visually impressive and memorable to the person you are handing it to.
Ready to stamp your mark on the sector? Get a professional business card today – don’t hesitate to get in touch!
