Halloween Marketing Ideas Any Business Can Use


If your seasonal marketing strategy overlooks October, you could be making a frightfully big mistake. With 40% of consumers starting their Christmas shopping before Halloween — but 2020 is anything but typical.

Pandemic or not, October 10th is when the spike in Christmas shopping season will begin. Retail shops are realising more and more shopping will be done online this year, due to restriction in store. They are hoping to see the spike in shopping habits earlier than usual, causing the less pressure the closer we get to Christmas.

Whether consumers are worried about presents arriving on time, or they’re simply in need of some Christmas spirit, this particular October could be a big month for business owners.

Learn how can you market your business to ensure for a great Christmas. Here are our free and affordable Halloween marketing ideas – no matter what you sell.

If 2020 hasn’t already been scary enough, spooky season is upon us. But, is your marketing cauldron empty? Don’t worry, here are ideas you can do now to scare up more October sales.

Embrace Quaran-ween

A whopping 73% of consumers predict to celebrate Halloween differently this year, which means the content you share must also represent the change.

Halloween parties and trick-or-treating may be cancelled this year, but October still has a lot to offer with pumpkins, sweets, and eye-popping Halloween make-up.

Show your audience how to have a quarantine-friendly Halloween with custom themed blogs and branded social media content.

Some ideas to get started:

  • Share different templates for pumpkin craving.
  • Make a Halloween-themed cocktail or cocktail menu.
  • Give out Halloween recipes and ask followers to tag you in their own creations.
  • Create Halloween craft tutorials for kids and families.

If you (or a team member) is comfortable on camera, you can supercharge this tactic by going live on Facebook or Instagram.

Create Nostalgia

As we are unable to celebrate in the usual way this year, a lot of people will be thinking back to Halloweens past. Use this opportunity to connect over that shared emotion. Have a little fun with your customers/clients by asking them to share Halloween memories.

Halloween can be a nostalgic time for most, so you should consider that when creating ideas for your Halloween promotions. Run a photo contest calling for the funniest vintage photos from Halloween (we all have those awkward photos from when we were younger). Ask them to send in their best pumpkin cravings that reminds them of their childhood.

Offer a Spooktacular Deal

What would October be without the element of surprise? Increase Instagram engagement by promoting a “spooktacular deal” to your followers.

Here’s how you do it:

  • Ask followers to create an Instagram story that details what product or service they would like of yours and have them tag your account.
  • Make sure you have an employee to answer the replies as stories are only up for 24 hours and will need a quick response.
  • Reply with a spooktacular discount code like TRICKORTREAT, SPOOKY, or BOO so they won’t know the percentage off until they’re at check out.

Not on Instagram? You can apply this strategy with minimal tweaks to any social media account where you have a large audience.

Scare up User-Generated Content

User-generated content should be a big part of your Halloween marketing strategy, as it is a powerful tool to use. UGC is 35% more memorable than traditional media and other non-user-generated content.

Not sure how to get started? Everyone loves a good ghost story around Halloween. Why not, ask your followers to send their best paranormal story through email for a chance to win a free product or service.

Here are a few tricks to pulling this off:

  • Share winning entries with followers on social media or read them aloud on Facebook or Instagram Live.
  • Repurpose this spooky content on your blog and email marketing throughout the month of October.
  • Give each participant a percentage off, BOGO offer, or free shipping code to encourage sales.

Not into the spooky side of October? Substitute the ghost story for a favourite Autumnal tradition or memory.

Hold a Virtual Costume Competition

Costumes are an essential part of Halloween but what with COVID-19 hanging around it has put a damper on the usual activities. However, you can still encourage your followers to have a little Halloween fun.

Why not hold a virtual costume contest? You will be able to connect with your customers and promote your business.

With a campaign like this, you would ask your followers to submit a photo or video of them (or their pets!) in costume for a chance to win a gift card or other virtual prize from the business. It is a very simple campaign to execute and fun to see the participants in their costumes, too. Best of all, it becomes engaging content for getting people to talk about, mention, or engage with the business on social media.

Keep It Simple

If Halloween isn’t really your thing or you don’t have time to run a more involved contest? Make it easy on yourself by holding a Halloween giveaway, that doesn’t ask much of your followers or your company (but will still grow your following and generate new leads).

  • Ask for people to follow your page, like the post, and tag a friend in comments.
  • Encourage them to leave their favourite Halloween emoji in comments to give it a more seasonal feel.
  • When announcing the winner(s), offer a discount code so everyone feels appreciated and are more likely to remain a follower.

Halloween might look different this year, but you can keep the spirit alive by running affordable promotions all month long. With a little work and a lot of creativity, you can bewitch your followers and find more sales in October.

The pandemic has made the prospect of seasonal sales a little grim, but not all is lost. Business owners can whip up a marketing strategy that starts in October and takes advantage of the fun of Halloween to increase engagement, leads, and profit.

We hope you have a spooktacular Halloween with all your new marketing ideas ready to put in place. Happy Halloween!

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