Do you want to extend your social media presence and tap into the potential customer base that this offers? Not sure where to start or which platforms to target? Our handy guide takes you through the most popular networking sites (Facebook, YouTube, Instagram, Twitter and LinkedIn) and explains what they are, how they differ, user..... Read More

A design or image-briefing template is a very useful tool. There are many different variations but most are built around the following basic elements. As you work through the brief you will find that it is one of the quickest ways of focusing on the core activities of your business, its values and the positive influences..... Read More

The website design brief is the starting point for your web designers and developers; it is the most often referred to document in the whole web design and development process, and gives you the opportunity to examine the real purpose of your new site. You can detail all the information about your business that will..... Read More

All forms of publicity are lifeblood to a business, and to neglect public relations would be to miss out on a valuable opportunity for self promotion. The particular value of public relations is that there are no media costs to find – it effectively offers your business free publicity – and since it is wrapped..... Read More

Empowering people through social media is fundamentally good news. But it can have unforeseen and unintended consequences as well. The objective of these guidelines is to help Simpsons Creative employees get the most out of social media while avoiding the pitfalls that can result in a less than enjoyable social media experience. These guidelines are..... Read More

Social media is becoming increasingly more important for businesses of all sizes, it provides a way of communicating your marketing messages and product information to hundreds of customers in one go. The social media guide gives you an overview of the benefits of social media and how the services Simpsons Creative offer can help ensure a successful..... Read More

QR codes are becoming more and more popular with businesses and customers alike, they offer a quick and easy way of providing users with more information on their smart phones. This guide from Simpsons Creative looks at the use of QR codes in marketing and some possible ways in which they can be implemented, featuring..... Read More

Having recently given a couple of talks to businesses on the subject of copywriting, I decided that it would be useful to share some of the advice with a wider audience.  Hopefully this will help those in business who need to write their own copy or, at the very least, enable them to better judge..... Read More