SEO is the process of ensuring your website can be found in search engines via phases relating to the product or service your website is offering. When done properly SEO can bring you more visitors and increase your website’s effectiveness. A well planned and executed SEO strategy can ensure a continuous growth of traffic whilst also building your brand recognition, helping to maximise your ROI.
The benefits of SEO
A website that hasn’t been optimised for search engines is a little like a shop that’s hidden away down a remote country lane: you won’t find it unless you know where it is. Search engine optimisation (SEO) encompasses a host of clever and common-sense techniques to boost your website up the search engine rankings. Keyword research and SEO-friendly copywriting are just the start…
The sooner your website appears for a particular search term the better – the vast majority of people follow links found on the first and second search results page. But beware big promises – no SEO consultant can guarantee you a first-page listing on Google for organic search. As search engine algorithms change regularly, maintaining and improving ranking requires an ongoing effort.
But it’s an effort that’s worth it, when your Google Analytics reveal a big rise in visitor numbers, time spent on site and enquiries.
And that can still happen even if your main keywords and key phrases are so competitive that you don’t appear on the first two pages of the search results. Sounds contradictory, doesn’t it? Not really – because online enquiries come from all sorts of areas and our all-round approach to SEO means we focus on the results which will bring you business.
This can include focusing on local search SEO, social media SEO and content creation as well as copywriting to boost brand awareness and content sharing; and even PPC (pay-per-click) advertising for rapid results while we build up your website’s search ranking.
Perhaps most important of all, the search engines love fresh content. We can take the pressure off you, with SEO-friendly content creation and digital media which people will share with friends and colleagues.
How we can help
We work with companies of all sizes to identify their ideal target audience and their short- , medium- and long-term business strategy. It all starts with an SEO audit of your website – unless you’re taking advantage of our website development service, when these SEO principles are automatically an integral part of the build.
Equipped with a real understanding of where you want to be we can put together a SEO strategy, listing the priorities for your website and overall marketing plan.