You’re getting ready for your business launch or have recently rebranded, and you’re asking yourself, do I need a professional logo? In short, the answer is yes!
As we all know every great business, needs a great logo.
Why do logos matter?
A business logo is an absolute must, for any new company looking to stand apart from the competition and connect with their customers. The significance of a logo not only represents your business and branding, but it also communicates with your customers before you can.
First impression count for a lot
First impressions can make or break a business. A logo is the face of a company and the very first thing a potential customer will see. You need a business logo that not only looks professional but is also memorable and in-line with your branding.
Your logo provides brand recognition. You’re instantly recognisable and sets the framework for your brand’s identity. Think of your favourite brand, the first thing that comes to mind is probably their company logo. You want to achieve with your customers.
A well-designed logo gives businesses a factor of professionalism that’ll help increase trust amongst customers. Which is crucial if you have several competitors. Not to mention, a logo with a distinct, professional design reflects the quality of your product and services.
Consistency is key to assure your business is accurately represented. Your business logo should be present on all your digital platforms, including your website, blog, social media platforms, along with all printed materials such as leaflets and business cards.
Logos around the world
So, now you know what it takes to execute a great logo, we thought we would share some of the world’s best business logos and how they came about.
One of the largest companies in the world, yet their logo is just a bitten apple. Why? Because sometimes less is more! The designer Rob Janoff said the bite was added for “scale”, so the apple didn’t look like a cherry.
The infamous golden arches can be seen from a mile away by eager eyes and have come to represent fast food across the globe. They attract over sixty million people a day – so it’s a logo that everyone recognises.
Every day billions of people open their browser and see the centrepiece logo. They have more than 100 billion visits a month, from people searching for everything from the Royal wedding to the latest Brexit story. Google is known for being a fun company, and its multicolour logo reflects that.
Founded in 1886 by John Pemberton, the Coca-Cola logo was created by his bookkeeper, who used the typeface Spencerian script as it was popular at the time. Now Coca-Cola has become one of the world’s most recognisable brand logos of all time.
Walt Disney Studios is one of the most iconic film production companies in the modern age. Yet their logo goes back many years to the founder Walt Disney himself, as it originated from his signature. Today we see the Cinderella Castle paired with the wording as it is the most iconic feature within Walt Disney World.
We hope we’ve inspired you with some great business logos. If you want to take your business to the next level, please get in touch with our team today.