So, you might be wondering how to go about making your site friendlier to voice searches now that voice search technology is only becoming more and more popular in everyday use. The good news is that if you’re utilizing current SEO best practices, there’s very little you need to do differently. The bad news is that if you aren’t utilizing your website with SEO already, you’ve got tons of work to do.
User Intent and Voice Search
If you’ve ever performed a voice search on your mobile device, the chances are pretty good that you were looking for a very particular piece of information. Commonly searched phrases are the address or opening hours of a store, the price of a product, a particular type of service etc. It’s crucial that you bear user intention in mind when structuring your site and your content.
Its patent technology is advancing, but does it have the potential we are expecting? According to recent research, 72% of people used voice search through a digital assistant in 2019. What does this mean for your business?
Maybe the growth of voice search won’t be as rapid as predicted, however, it’s safe to say voice search is here to stay. Ensuring your website is well optimised will keep you on top of this trend and get ahead of the competition.
How to optimise your website for voice search
Fast load time: Similarly, to traditional search engine optimisation, voice search favours sites that load faster. Ensure that your website responds quickly on all devices, images are optimised, and files are compressed to speed up your websites load time.
Keywords: When searching on desktop or mobile, you are more likely to use short phrases such as ‘Restaurants in Bishop’s Stortford’. But when asking a voice assistant, you may re-phrase to ‘Where is the closest restaurant to me in Bishop’s Stortford?’ It’s time to start introducing long-tailed keywords that are more question-based.
Local searches: Invest in local content to have a higher chance of producing voice search content. If a user visits a new location, they will ask “What is the bar in Cambridge” if your google address isn’t listed you could miss out.
Answer your client’s questions: Direct questions tend to be asked on voice search, so try integrating a FAQ page on your site to provide answers to your clients.
Voice search is on the rise and not going anywhere anytime soon. Embracing this trend and moving with the times will help keep you ahead of your competition. It’s time to make sure your website content is optimised, and you have a structure and strategy in place for future content.
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