With Valentine’s Day just days away, we hope you are fully in the love bubble by now. If not, don’t worry, we have you covered with our top 5 social media ideas to help you promote the big day!
Wish your followers a Happy Valentine’s Day
Simple yet effective. Wish your followers a Happy Valentine’s Day, just like you do at Christmas. Create a custom graphic with love hearts and pinks and celebrate the day with your followers. It makes sense to get involved, add hashtags to your captions and join in the trending #ValentinesDay you never know who might stumble across your post.
Advertise a flash sale
If your business sells chocolates, flowers or jewellery Valentine’s Day is a no-brainer for you. However, if you own a fitness centre, bookstore, or any “less romantic” product or services, with a little creativity you can tie in Valentine’s Day with great success. Offer a flash sale for the day to attract clients to spend their money on your product or service.
Have fun in the office
It pays to keep it light-hearted on Valentine’s Day, so let your hair down and have some fun in the office. Take pictures of your staff holding onto love hearts or roses and share them with your followers to add some personality to your social channels and humanize your brand. Perhaps one of your staff receives a bouquet, or you decide to bring in some chocolates to share with your team? Get everyone involved and remember that every fun activity is an excuse for a social media post.
Set up a quick poll
A great way to engage your audience and find out what their likes and dislikes are. Ask your followers to pick between a series of different brands, campaigns or something as simple as a new dress you have in store. Pick the topic to suit your business best. Its clever market research without your audience knowing.
Don’t forget your single market
We have all heard of Valentine’s Day, but Galentine’s Day is fast becoming the new trend. A Galentine is a playful, affectionate term for a close friend, mainly used by women who choose to celebrate the day with their friends instead. Don’t forget single men and women are a beneficial market to tap into – for starters, they usually have more money to splurge and are more likely to treat themselves to something special.
So, show your customers some love by celebrating special events and holidays on social media. It’s a great way to show the fun side of your brand. And if you are out of time this Valentine’s Day, file these tips away for St. Patrick’s Day! ☘️