4 top tips for exhibiting!

Simpsons Creative Stand at BSMB 2016

Recently we at Simpson’s Creative have taken the opportunity to visit and attend a number of local business exhibitions in and around Bishop’s Stortford. It is generally accepted that the main purpose of these are to promote your business to other local companies and raise awareness of your products and services to them and other exhibition visitors. It is also a great opportunity for you to get to know other local businesses and with this in mind we have come up with 4 top tips on how to get the most out of exhibitions in your area.

1) Have something to offer/giveaway …

I don’t just mean have loads of free chocolates and sweets (although this DEFINITELY helps), but it is important to have something to give the exhibition browsers such as a brochure, leaflet or at the very least a business card that tells them more about your company. A promotional giveaway such as a branded  note-pad, pen, key rings with shopping trolley coins, or even as we have seen a pair of socks.  Not only draws people into your area, but also to allow people to pass you by if they have no interest in your product or service (saving time for both you and them!). Having something tangible to offer someone at the end of a chat about your business is really important as it allows them to think more about your company when they get back to their home or office. The additional bonus is that a brochure, notepad or pen can float around their desk for many months which is a great way to reinforce your brand time and time again!


One of the Jackpot Winners of our slot machine game


2) Be available…

You could have the most amazing exhibition stand anyone has ever seen, but if you are standing there with a face like thunder, or with your eyes glued to your phone, no one is going to want to approach you, let alone stop for a chat. Being available to talk to passers-by whether they have an interest in your business or not is crucial, at the end of the day, you are literally the face of the company for the duration of the exhibition, so make yourself presentable and open for a conversation! It also helps if there is more than one person representing the company, both to help answer any questions people may have, but also to allow multiple people to stop and chat at same time.

Cleo at exhibition - BSMB 2016

The Simpsons Creative Stand At BSMB 2016

3) Have a browse

Whilst it is important to be available and present on your stand, it is also a really good idea to go around the exhibition yourself, so when it gets a bit quieter have a wander and visit some of the other stands in the show. Not only will this allow you to get out and stretch your legs, but it is also a chance for you to speak to more people, telling them about your business and learning more about their businesses too. In our experience some of the best connections we have made at exhibitions have actually been from fellow exhibitors rather than those who are visiting.

Stands at BSMB 2016

Bishop’s Stortford Means Business 2016

4) Smile

This is very much linked to the second point, and will seem obvious to most. However I am always surprised by the amount of people I see, who genuinely seem annoyed that their boss has told them to attend! – Regardless of whether or not this is the case, it is so important to slap on a smile, and greet each and every person who walks past your stand with the same warmth as you would your biggest customer or client.

We have helped many of our clients get ‘match fit’ for exhibitions to make sure they get the best out of the day. The team at Simpsons are on hand to help you create a memorable message for your stand , put together a pre-show social media campaign, design leaflets  and make suggestions for promotional giveaways that leave a lasting impression and to help you win new business.

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